01. What CWAXX is
CWAXX is a public identity platform. Every user gets a public profile at cwaxx.com/username: one link for their work, socials, and contact details, with analytics on who visits and what they click. It starts as a better link-in-bio, but it is built as an identity layer: profile-to-profile connections, visual cards, and audience intelligence that compounds the longer a profile exists.
02. The problem
Online identity is fragmented. A creator's work lives on Instagram, their videos on YouTube, their store somewhere else, their contact info nowhere. Link-in-bio tools solved the "one link" part and stopped there: thin profiles, analytics held behind paywalls, and no path to migrate when you outgrow them. People rebuild the same page every time they switch tools, and they switch often because nothing earns their loyalty.
03. The market
Start with the installed base. Linktree alone reports more than 50 million users, and the link-in-bio category counts tens of millions of profiles across a dozen tools. Most of those users pay nothing, or pay $5 to $10 a month for features CWAXX includes free. That is the wedge: a large, price-sensitive installed base with low switching loyalty.
The larger market is public digital identity. Every freelancer, creator, and small business with a scattered online presence needs one canonical page. That is hundreds of millions of potential profiles worldwide, and the category is still defined by whoever builds the best home page for a person on the internet.
The math we underwrite is simple. At $4.99 a month, roughly $60 a year, 100,000 paying users is about $6M in ARR. That is reachable on a fraction of the existing link-in-bio installed base alone, before the category expands.
04. Why we win
Four things, all shipped. First, analytics are the product, not the upsell: referrer sources, countries and cities, and device breakdowns are on the free plan, where competitors charge for them. Second, migration instead of starting over: one-click import from Linktree, Beacons, Stan, Later/Linkin.bio, bio.link, Taplink, and Lnk.Bio, so switching costs are near zero in a category with no loyalty. Third, positioned as identity rather than links: profile-to-profile connections and visual cards make CWAXX a place, not a list. Fourth, craft as a feature: fast, polished, genuinely themeable profiles. In a commoditized category, the product that feels better wins the switch.
05. Business model
Free to start, paid to grow. The free plan covers up to 10 links with core analytics and no credit card required, which is the acquisition engine: anyone can try CWAXX in a minute. Premium is $4.99 a month in the US and CA$5.99 in Canada, adding unlimited links, custom themes, CSV exports, and 90-day and 365-day analytics views. It is pure self-serve subscription revenue, processed through Stripe, with near-zero marginal cost per user, so margins scale with volume. Distribution is content and SEO led, which keeps acquisition cost low by design.
06. Where we are
Early stage, built in Vancouver, BC. The product is live, payments and subscriptions are in place, and the current phase is distribution: SEO pages, migration funnels, and partnerships. We are pre-scale by choice. The product and the unit economics are settled; now it is about getting profiles in front of people.
07. Why now
Two things are moving in our favor. First, tap.bio is winding down on October 31, 2026, displacing its users into a market with no default next home. Second, creators are consolidating tools and expecting real analytics everywhere; the bar for "good enough" keeps rising while incumbents move slowly. A fast, generous free product with serious analytics is exactly what this moment rewards.
08. Contact
For investment enquiries, email invest@cwaxx.com.